Privacy policy

Aim and purpose of data processing

Both the personal data inquired by the operator of the panel “entscheiderclub", currently the GapFish GmbH, Uhlandstraße 175, 10719 Berlin, e-mail:, and the information provided by panel participants will exclusively be collected, processed and used for the invitation to market and opinion research studies including the respective remuneration and for the research of the advertising effect of online advertising.

Stored data

For registration purposes, the operator initially collects so-called master data of a participant (name, address, e-mail address and password) as well as further additional personal information (e.g. age, sex, education, profession and the like) and stores them with our hosting provider SysEleven in Berlin. Also after registration the operator will possibly inquire further personal data and information of the participants on a voluntary basis and store them with our hosting service provider SysEleven in Berlin (“screenings”, see below). This may also include especially sensitive personal data within the meaning of § 3 subs. 9 of the German Federal Data Protection Act, e.g. information about the ethnic origin, political views, philosophical beliefs, trade union membership, health or sexual life.

These data solely serve to impanel target groups for surveys, on the basis of which the participants will be invited to participate in surveys. The bank details of the participants will be collected, stored and used for billing purposes. 

Invitation to surveys on the basis of screenings by the operator

The operator invites the participants to individual market and opinion research surveys e.g. by e-mail, mobile phone apps, telephone or SMS. Usually these surveys are surveys of third parties, most of which are renowned companies active in the field of market and opinion research and companies of branded goods industry and trade.
In order to select suitable participates that will be invited to market and opinion research surveys, the operator itself collects data, which is referred to as “screenings”. The data raised in this process are stored together with the data of the participant and are analyzed by the operator exclusively in pseudonymized form (i.e. in encoded form). Third parties, also principals, receive those data exclusively in anonymized form.

Market and opinion research surveys of third parties

The operator regularly invites the participants to market and opinion research surveys of third parties, e.g. by e-mail, mobile phone apps, telephone or SMS. In this case the survey will exclusively be carried out by the third party, and the third party alone is responsible for the collection, processing and storage of the data of the survey. Upon participation in the survey, the participant transmits to the third party in anonymized form an identification number related to the survey and created by the operator as well as, if applicable, individual personal data (e.g. age, sex, region). On the basis of the identification number, the operator receives from the third party general data about the participant’s survey behavior (e.g. whether the participant completely participated in the survey, whether it discontinued the survey or whether it was “sorted out” from the survey). The operator stores and uses those data for remunerating the participants and for maintaining and, if necessary, editing the database and for methodically analyzing the survey.

In case the surveys of third parties are surveys from market and social research institutes that work according to the trade rules of the Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V. (ADM) (Study group of German market and social research institutes) – - and the Berufsverband Deutscher Markt- und Sozialforscher e.V. (BVM) (professional association of German market and social researchers) – –, data regarding the panel participant who participated in such a survey may also be transmitted to such principals as personal data. In those cases prior consent of the panel participant is requested. If the participant has not given its consent, the data will not be transmitted as personal data.

Research of the advertising effect of online advertising

As part of the procedures for researching the advertising effect of online advertising, the operator uses cookies (see below) that are stored in the internet browser of the participants. When a participant calls up a web page that contains advertising (e.g. banner ad) which is tagged with a special marker of the operator (“tracking tag” or “tracking pixel”), the operator receives the information on the basis of the cookie that the participant saw the respective advertising or a specific web page.

The operator uses this information to specifically invite that participant to a survey as described above (e.g. when the participant calls up a certain web page).

The participant is free to decide whether it wants to participate in this procedure. Participants who do not want to participate in this procedure can at any time after introduction of this procedure unsubscribe from this procedure in the login area of


The operator may also use the e-mail address for general notifications concerning the panel community, i.e. for a newsletter that is sent by e-mail.

Data transmission to other companies

Also the primary shareholder of the company, the Innofact AG, a renowned marked and opinion research institute based in Düsseldorf, may access the data stored with the operator when conducting studies together with the operator.  Apart from that, the operator of the panel community neither transmits contact data nor personal data and information nor data and information that could be related to a person to third parties.


Cookies may be used on the web page of the operator, especially within the scope of surveys of the operator itself. “Cookies” are small text files that are locally stored in the cache of the participant’s internet browser. Cookies allow for recognition of the participant’s internet browser. This is for example required when completing questionnaires of several pages.

Google Analytics

This web page uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, i.e. text files that are stored on your computer and allow an analysis of the use of the web page by you. The information generated by the cookie about your use of this web page is usually transmitted to a Google server in the USA and stored there. However, in case IP anonymization is activated on this web page, your IP address will be truncated before by Google within member states of the European Union or another contracting state to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this web page for the purpose of analyzing your use of the web page, compiling reports about the web page activity and for providing the web page operator with further services relating to the use of the web page and the use of the Internet. The IP address that is transmitted by your browser as part of Google Analytics will not be combined with other data held by Google. You may prevent the cookies from being stored by selecting the appropriate settings of your browser software; however, please note that in this case it is possible that you cannot fully use all functions of this web page.

Additionally, you can prevent collection of the data generated by the cookie and related to your use of the web page (including your IP address) on the part of Google as well as the processing of these data by Google by downloading and installing the browser plugin that is available through the following link

Please note that on this web page Google Analytics has been extended by the code “_anonymizeIp();" so as to guarantee an anonymized analysis of IP addresses.

Use of analysis tools (web tracking)

We use  analysis tools in form of tracking software so as to determine the frequency of use and the number of users of our web page. We employ KISSmetrics ®.

The information generated about the use of this web page is employed for compiling reports about the activities on this web page and for providing further services related to the use of the web page. Your personal data will be obliterated by a software employed by us and thus anonymized. Using this software, neither we nor the operators of the respective analysis tools can collect personal information that allows drawing interferences about the identity of the user. Please see the web page of KISSmetric for further details about web tracking and data privacy of these providers as well as their technology:

Use of the Google "+1" button

On our web page we use the “+1” button of the social network Google+ (Google Plus) of the Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA (in the following referred to as "Google").

Every time a web page of our website that contains a "+1" button is called up, the "+1" button causes the browser used by you to load and display the optical representation of the "+1" button from the Google server. In doing so, the Google server is informed which specific web page of our website you are currently visiting. Google records your browser history upon display of a "+1" button for the duration of up to two weeks for the purpose of system maintenance and fault remedy. Your visit to a web page of our website containing a "+1" button will not be further analyzed.

If you click the "+1" button while you are logged in at Google+ (Google Plus), Google will collect via your Google profile information about the URL recommended by you, your IP address and other browser-related information so that your "+1" recommendation can be stored and made publicly accessible. Your "+1" recommendations can be displayed as references together with your profile name and your photo in Google services, such as for example in search results or in your Google profile (as  "+1" tab in your Google profile) or in other places on web pages and advertisements on the Internet.  

On the following web page you can find Google’s privacy policy concerning the "+1" button with more detailed information on the collection, circulation and use of data by Google, your respective rights and your profile setting options:


The Tweet button on our page allows you to distribute contents in the social network Twitter. For more detailed information regarding the type, purpose and extent as well as the further use of your data by Twitter, about your rights and the privacy settings please see Twitter’s privacy policy:


Last updated: 01.01.2013